Media Training
What I offer
Creating a Communications/Marketing Strategy
Following pre-workshop planning, I carry out an interactive workshop with your team to co-create an actionable communications/marketing strategy. It clearly defines your target audiences and key messaging, tactics, targets and timelines.
Following the workshop I write an action-orientated 12-month strategy for your team to use. It includes the objective of your comms, detailed audience breakdowns, a set of coherent messaging, calls to action and stories that use appropriate comms channels to make sure you are targeting the right people at the right time with the message that you need them to hear.
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Ongoing support to build capacity
Once the strategy is written and approved, I will then help deliver it through regular comms support as well as providing the team with any necessary training to build internal capacity.
Upskilling your team
I provide training in the following areas. I deliver the workshops over half or full days, online or in person, depending on your needs.
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Training workshops
How to Use Storytelling to Grow Your Organisation
Storytelling connects people and builds trust in business. Connection and trust are intangible but have a definite impact. This course helps you get to the core of your organisation’s value proposition, identify your USP and relate it to the people you want to attract with your work. It will help you discover, craft and tell stories that move people, leading them to make decisions more confidently and take action.
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Learning Outcomes: on completion of this workshop, attendees will:
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Be able to identify their story, and how to tell it
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Be able to prepare creative content to illustrate that story that sets their organisation apart from its competition
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Get advice on how to get that story to the people they want to reach
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Be able to identify how social media can be used to spread their organisation’s message to a wider audience
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How to Use Social Media to Raise Your Profile
Social media is a great way to reach out to new users and supporters and engage with them, raising your profile and therefore your impact. In this workshop participants will focus on creating shareable content and engaging with audiences to make the most of their channels and meet their organisation’s goals.
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Learning Outcomes: on completion of this workshop, attendees will know:
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How to make the most of social media networks
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How to engage audiences
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How to manage social media activity
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How to create sharable content
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How to create a social media strategy
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Creating a Social Media Marketing Strategy
A social media strategy helps you outline your organisation’s objectives and directly relate them to your social media marketing goals. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Having one will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment where you can move people from awareness to action.
Learning outcomes: on completion of this workshop, attendees will be able to:
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Create relevant goals
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Identify key audiences
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Identify key messages
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Do a social media audit
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Create a social media content calendar
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Create compelling content
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Track performance
The Power of Effective Media Relations
No matter which sector you work in, securing media coverage helps grow your organisation. The best way to get impactful media coverage is through precision pitching—this means aligning your pitch with what journalists are looking for. This course will teach you how to get results with your PR activity.
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Learning Outcomes: on completion of this workshop, attendees will know:
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What they want to achieve from working with the media and why
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Who they want to speak to and why (defining audiences)
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What they want people to think/feel/do (defining key messages)
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How to successfully pitch to the media
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How to get positive media coverage
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How to deal with negative media coverage
How to Avoid a PR Crisis
There is a high chance that a crisis will hit your organisation someday. The good news is, you can prepare a crisis communications plan and minimise the damage. This course in crisis management will ensure you’re as prepared as possible for the unexpected.
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Learning outcomes: on completion of this workshop, attendees will know:
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What constitutes a PR crisis
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How to avoid a PR crisis
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Steps to crisis management
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What not to do in a PR crisis
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Crisis management tools
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How to create a PR Crisis Plan
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The Power of Internal Communications
From adapting to hybrid working to communicating goals clearly, engaged and informed employees will improve performance, and increase retention and advocacy. EffectiveIt improves job satisfaction, productivity, and collaboration among those in the organisation. This workshop helps internal communicators to unlock the full power of their role.
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Learning outcomes: on completion of this workshop, attendees will know:
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The role of internal communication in organisational strategy and how it fit with leadership, culture, values and change objectives
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How to evaluate current internal comms
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How to set goals for internal communications
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How to review and plan internal communication
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How to measure internal communication
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How to write an internal communication strategy
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Understand the breadth of internal communications tools and media channels
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Understand measures and metrics to show the impact of internal communications activities and channels
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How to evaluate internal communications approach and identify areas for improvement
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“Olivia made the day really engaging and has a lovely relaxed manner, as well as great industry knowledge.
Everyone left with so much more confidence - the growth throughout the session was quite amazing.”
Caroline Gardner, co-founder Quality Matters, Dublin